Sylvie Borau, and Robert Mai, “The gender paradox in pro-environmental engagement: Actionable insights for cause-related marketing and social advocacy campaigns”, Journal of the Academy of Marketing Science, September 2025.

Sylvie Borau, “Deception, Discrimination, and Objectification: Ethical Issues of Female AI Agents”, Journal of Business Ethics, vol. 198, n. 1, April 2025, pp. 1–19.

Kimberly C. Doell, Boryana Todorova, and Sylvie Borau, “The International Climate Psychology Collaboration: Climate change-related data collected from 63 countries”, Scientific data, vol. 11, n. 1 (1066), October 2024.

Romain Espinosa, Sylvie Borau, and Nicolas Treich, “Impact of NGOs’ undercover videos on citizens’ emotions and pro-social behaviors”, Scientific Reports, vol. 14, n. 20584, September 2024.

Madalina Vlasceanu, Kimberly C. Doell, Joe Bak-Coleman, Boryana Todorova, Michael M. Berkebile-Weinberg, Samantha J. Grayson, Yash Patel, Danielle Goldwert, Yifei Pei, and Sylvie Borau, “Addressing climate change with behavioral science: A global intervention tournament in 63 countries”, Science Advances, vol. 10, n. 6, February 2024.

Sylvie Borau, Hélène Couprie, and Astrid Hopfensitz, “The prosociality of married people: Evidence from a large multinational sample”, Journal of Economic Psychology, vol. 92, n. 102545, October 2022.

Tomislav Pavlović, Flavio Azevedo, Koustav De, Julian Riaño-Moreno, Marina Maglic, Theofilos Gkinopoulos, and Sylvie Borau, “Predicting attitudinal and behavioral responses to COVID-19 pandemic using machine learning”, PNAS Nexus, July 2022.

Jay J. Van Bavel, Aleksandra Cichocka, Paulo S. Boggio, and Sylvie Borau, “National identity predicts public health support during a global pandemic”, Nature Communications, vol. 13, n. 517, 2022.

Tobias Otterbring, Roopali Bhatnagar, Peter Samuelsson, and Sylvie Borau, “Positive gender congruency effects on shopper responses: Field evidence from a gender-egalitarian culture”, Journal of Retailing and Consumer Services, vol. 63, n. 102738, November 2021.

Darius-Aurel Frank, Christian T. Elbaek, Caroline Kjaer Borsting, Panagiotis Mitkidis, Tobias Otterbring, and Sylvie Borau, “Drivers and social implications of Artificial Intelligence adoption in healthcare during the COVID-19 pandemic”, Plos One, vol. 16, n. 11 (e0259928), November 2021.

Sylvie Borau, Tobias Otterbring, Sandra Laporte, and Samuel Fosso Wamba, “The most human bot: Female gendering increases humanness perceptions of bots and acceptance of AI”, Psychology and Marketing, vol. 38, n. 7, July 2021, pp. 1052–1068.

Sylvie Borau, Leila Elgaaied-Gambier, and Camilla Barbarossa, “The green mate appeal: Men's pro‐environmental consumption is an honest signal of commitment to their partner”, Psychology and Marketing, vol. 38, n. 2, February 2021, pp. 266–285.

Sylvie Borau, and Jean-François Bonnefon, “Gendered products act as the extended phenotype of human sexual dimorphism: They increase physical attractiveness and desirability”, Journal of Business Research, vol. 120, March 2020, pp. 498–508.

Jean-François Bonnefon, and Sylvie Borau, “The imaginary intrasexual competition: Advertisements featuring provocative female models trigger women to engage in indirect aggression”, Journal of Business Ethics, June 2019, pp. 45–63.

Jean-François Bonnefon, and Sylvie Borau, “The advertising performance of non-ideal female models as a function of viewers' body mass index: a moderated mediation analysis of two competing affective pathways”, International Journal of Advertising, vol. 36, n. 3, 2017, pp. 457–476.

Sylvie Borau, and Marcelo Vinhal Nepomuceno, “The Self-Deceived Consumer: Women’s Emotional and Attitudinal Reactions to the Airbrushed Thin Ideal in the Absence Versus Presence of Disclaimers”, Journal of Business Ethics, 2016.

Sylvie Borau, Assâad El Akremi, Leila Elgaaied-Gambier, Linda Hamdi-Kidar, and Charlotte Ranchoux, “L'analyse des effets de médiation modérée: applications en marketing”, Recherche et Application en Marketing, vol. 30, n. 4, 2015, pp. 95–138.