Sylvie Borau

Sylvie Borau

Research Associate

Research interests

Evolutionary consumption; Consumer well-being; Marketing Ethics


Sylvie Borau is an associate professor at the Toulouse Business School, where she teaches ethical marketing and the evolutionary roots of consumer behavior. Before she started her PhD and academic career, she worked for 8 years for several marketing research companies in Paris and in Toronto (TNS, IFOP, IPSOS). Her research topics include physical attractiveness and sex appeal in advertising, food marketing, green marketing, gendered marketing, and AI.