Abstract

Women's exposure to gender-based violence (GBV) may be especially acute amid COVID-19, which has led to a notable increase in reported violence, particularly in the Global South. Building on recent studies on the role of edutainment and community-level interventions in combating GBV, we partnered with an Egyptian women’s rights non-governmental organization to evaluate a randomized intervention delivered amid COVID-19 via social (Facebook and WhatsApp) and traditional (TV) media that are widely used in the Egyptian context. Our findings show that overall the intervention led to increased knowledge and use of resources available for women subjected to GBV, while it did not affect exposure to GBV and attitudes toward gender and marital equality, and sexual violence. WhatsApp was a more effective way for respondents to consume the treatment information than Facebook, but there are no statistical differences in knowledge and use of resources between WhatsApp and TV dissemination.

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Reference

Horacio Larreguy ( Toulouse School of Economics (TSE)), “Can Social and Traditional Media Campaigns Empower Women Subjected to Gender-Based Amid COVID-19?”, IAST Lunch Seminar, Toulouse: IAST, May 4, 2021, 12:45–13:45, room zoom.