Women’s Resistance to Artificial Intelligence: The Zero-Sum Game of Thing-People Interests

Sylvie Borau ( IAST;TBS Education)

7 octobre 2022, 12h45–13h45


Salle Auditorium 4


Women are under-represented in the fields of robotics and AI (Artificial Intelligence). Does this career gender imbalance extend to AI consumption, i.e. are women more likely to resist adopting AI than men, and if so, why? Here I argue that because women are more likely to endorse communal goals and exhibit stronger people orientations (i.e. interest in persons rather than objects), they may be more likely to resist AI, as AI might be perceived as incompatible with communality, or an orientation to care about others. Across one qualitative study and 6 preregistered quantitative studies (N = 2,143 Americans), I show that men express greater acceptance of AI than women, and that thing orientation (but not people orientation) mediates the relationship between gender and acceptance of AI. Furthermore, participants regard AI as more closely associated with the concepts of things (vs. people), agency (vs. communality), competence (vs. warmth), and masculinity (vs. femininity); such perceptions also extend to people who like AI, and are rooted in the belief that liking AI and humans is a zero-sum game. These findings illuminate a tension regarding the role of AI in our lives, by suggesting that people, and especially women, believe that AI might decrease rather than expand our humanity. Several proposed interventions are tested to overcome such belief.


Sylvie Borau ( IAST;TBS Education), « Women’s Resistance to Artificial Intelligence: The Zero-Sum Game of Thing-People Interests », IAST Lunch Seminar, Toulouse : IAST, 7 octobre 2022, 12h45–13h45, salle Auditorium 4.