Sylvie Borau et Robert Mai, « The gender paradox in pro-environmental engagement: Actionable insights for cause-related marketing and social advocacy campaigns », Journal of the Academy of Marketing Science, septembre 2025.
Sylvie Borau, « Deception, Discrimination, and Objectification: Ethical Issues of Female AI Agents », Journal of Business Ethics, vol. 198, n° 1, avril 2025, p. 1–19.
Kimberly C. Doell, Boryana Todorova et Sylvie Borau, « The International Climate Psychology Collaboration: Climate change-related data collected from 63 countries », Scientific data, vol. 11, n° 1 (1066), octobre 2024.
Romain Espinosa, Sylvie Borau et Nicolas Treich, « Impact of NGOs’ undercover videos on citizens’ emotions and pro-social behaviors », Scientific Reports, vol. 14, n° 20584, septembre 2024.
Madalina Vlasceanu, Kimberly C. Doell, Joe Bak-Coleman, Boryana Todorova, Michael M. Berkebile-Weinberg, Samantha J. Grayson, Yash Patel, Danielle Goldwert, Yifei Pei et Sylvie Borau, « Addressing climate change with behavioral science: A global intervention tournament in 63 countries », Science Advances, vol. 10, n° 6, février 2024.
Sylvie Borau, Hélène Couprie et Astrid Hopfensitz, « The prosociality of married people: Evidence from a large multinational sample », Journal of Economic Psychology, vol. 92, n° 102545, octobre 2022.
Tobias Otterbring, Roopali Bhatnagar, Peter Samuelsson et Sylvie Borau, « Positive gender congruency effects on shopper responses: Field evidence from a gender-egalitarian culture », Journal of Retailing and Consumer Services, vol. 63, n° 102738, novembre 2021.
Darius-Aurel Frank, Christian T. Elbaek, Caroline Kjaer Borsting, Panagiotis Mitkidis, Tobias Otterbring et Sylvie Borau, « Drivers and social implications of Artificial Intelligence adoption in healthcare during the COVID-19 pandemic », Plos One, vol. 16, n° 11 (e0259928), novembre 2021.
Sylvie Borau, Tobias Otterbring, Sandra Laporte et Samuel Fosso Wamba, « The most human bot: Female gendering increases humanness perceptions of bots and acceptance of AI », Psychology and Marketing, vol. 38, n° 7, juillet 2021, p. 1052–1068.
Sylvie Borau, Leila Elgaaied-Gambier et Camilla Barbarossa, « The green mate appeal: Men's pro‐environmental consumption is an honest signal of commitment to their partner », Psychology and Marketing, vol. 38, n° 2, février 2021, p. 266–285.
Sylvie Borau et Jean-François Bonnefon, « Gendered products act as the extended phenotype of human sexual dimorphism: They increase physical attractiveness and desirability », Journal of Business Research, vol. 120, mars 2020, p. 498–508.
Sylvie Borau, Assâad El Akremi, Leila Elgaaied-Gambier, Linda Hamdi-Kidar et Charlotte Ranchoux, « L'analyse des effets de médiation modérée: applications en marketing », Recherche et Application en Marketing, vol. 30, n° 4, 2015, p. 95–138.