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DTSTART:20261025T030000
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UID:calendar.105018.field_date.0@www.iast.fr
DTSTAMP:20260615T075115Z
CREATED:20251212T142001Z
DESCRIPTION:Alberto Acerbi (University of Trento)\, “The cultural ecology o
 f social media”\, IAST General Seminar\, Toulouse: IAST\, June 16\, 2026\,
  11:30–12:30\, room Auditorium 5 (Second floor - TSE Building).\n\nMost re
 search on social media considers them as supports for transmission of info
 rmation\, explaining online success (and pathologies) by focusing on consu
 mers’ biases and interests. In my talk I will present a different perspect
 ive\, applying ideas from an ecological approach to culture to social medi
 a informational dynamics. I will argue that success online depends both on
  the intrinsic appeal of content to receivers and on how well content serv
 es producers’ strategic goals within the constraints and affordances of sp
 ecific platforms. These goals include reputation management\, coalition bu
 ilding and identity management\, and coordination or participation in shar
 ed activities. Transmission is often a by-product of these motivations\, a
 nd replication fidelity plays a limited role compared with transformations
  that adapt content to local incentives. Finally\, I will suggest that pla
 tforms and communities can be understood as distinct ecological niches\, e
 ach characterised by different audience structures\, affordances\, metrics
 \, and algorithmic pressures. This perspective offers novel insight to per
 sistent debates on social media dynamics\, such as misinformation\, radica
 lisation and polarisation\, and the reasons behind online success.
DTSTART;TZID=Europe/Paris:20260616T123000
DTEND;TZID=Europe/Paris:20260616T133000
LAST-MODIFIED:20260424T002001Z
LOCATION:Toulouse: IAST\, June 16\, 2026\, 11:30–12:30\, room Auditorium 5 
 (Second floor - TSE Building)
SUMMARY:IAST General Seminar
URL;TYPE=URI:https://www.iast.fr/seminars/2026-cultural-ecology-social-medi
 a
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